Marketing Secrets Page #2

14. The "First Things First" Strategy

The "the very first thing you must do before you (your product's benefit)..." strategy tells your prospects the first step they should take before they try to improve their life.

It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc. This can be a great lead into you benefits, especially if you use them as bullet points like this;

*Get all the energy you desperately need all day long, without the Sugar, Jitters or Crash Guaranteed!

*Finally a Fantastic Energy product and a ultra powerful Antioxidant all rolled up into one. An Impressive claim we know, but one that is true!

Now you can see an example of how that could apply above.


15. The "Heard It All Before" Strategy

The "we have all heard it before (a common saying)..." strategy tells your prospects a statement that will help support your product. You should use one that is widely known in the world or in your targeted niche.

It can be powerful because it's already branded in your prospect’s mind and they likely already believe it. A favorite is "as everybody know we have all heard it before that..." Once your prospect reads this, it's pretty tough for them to disagree with you.



16. The "Does The Same Thing" Strategy

The "own the low cost, quality alternative that does about the same thing..." strategy tells your prospects that your product does the same thing as your competition's expensive version but for less.

You can tell them that you know many of them couldn't afford your competition’s version so now they won't be left out in the cold and can enjoy the same benefits and more. Again, no one likes to be the only one who doesn't have a particular widget. I don't do this when selling my Energy product because it really is the best one.